Plus500

Plus500 is a leading provider of Contracts for Difference (CFDs), delivering trading facilities on shares, forex, commodities, cryptocurrencies, ETFs, options, and indices, alongside innovative trading technology.

Plus500 has established a strong foundation from which it is well-positioned to deliver future growth. Plus500’s strategic priorities have to date differentiated and will continue to differentiate, Plus500 from its competitors and be fundamental to Plus500’s future success.

Plus500’s own marketing has been and will continue to be the driving force behind New Customer growth within Plus500’s current markets and potential new jurisdictions.

These innovative marketing initiatives allow Plus500 to deploy targeted marketing resources and develop highly effective marketing campaigns through the monitoring and control of customer acquisition spending based on data analytics tools and proprietary algorithms.

Plus500’s consistent focus on innovation, best-in-class user experience, and breadth of offering are the key elements of increasing activity of Active Customers on the Trading Platform. Plus500’s continued emphasis on innovation will enable it to continue to be amongst the first to market in launching new instruments which customers find desirable, such as high-profile, newly listed equities.

Plus500 intends to increase its market share in the jurisdictions in which its offering is currently available and expand its geographic reach over time through entry into new jurisdictions in which it does not currently have customers and by focusing on acquiring New Customers from regulated markets, particularly those New Customers residing in Western European countries.

Being the no.1 global CFD provider while continuing to lead in technology and innovation, and attracting new and existing customers.

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