<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/03/sephora-launches-app-in-chatgpt-as-it-pilots-ai-powered-beauty-shopping/"></div>Sephora has launched an app in ChatGPT as part of a new US pilot designed to bring personalised beauty advice, product discovery and, eventually, direct purchasing into the AI platform. The prestige beauty retailer said the new experience will allow shoppers to ask beauty-related questions in natural language and receive curated recommendations based on their...<!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons above via filter on wp_trim_excerpt --><!-- AddThis Share Buttons below via filter on wp_trim_excerpt --><div class="at-below-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/03/sephora-launches-app-in-chatgpt-as-it-pilots-ai-powered-beauty-shopping/"></div><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt -->
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